Turning stalled outreach into $28,000 in new premium

Industry

Insurance & Financial Products

Challenge

Gary had struggled for years to engage a construction business owner client who saw little urgency in continuity or insurance planning.

Results

By using RISR to visualize the company’s true value and risks, Gary gained the owners’ attention, leading to $16,000 placed premium and $12,000 in pipeline opportunities from a long-stalled relationship.

www.clarityresources.net

“I’d been trying to get this business’s attention for years. Once I used RISR, everything changed — they saw the numbers, understood the risk, and acted fast.”

Gary Javier ChFC

Founder @ Clarity Resources

About Clarity Resources

Clarity Resources, part of National Life Group and its broker-dealer Equity Services, Inc. (ESI), helps medical professionals and small business owners achieve financial confidence through education, transparency, and trust. Guided by its L.I.F.E. framework, the firm focuses on reducing costs, enhancing benefits, and empowering clients to make informed financial decisions with clarity and purpose.

The Challenge

Gary Javier had known the owners of a growing construction supply company for years but could never move past surface-level conversations. With roughly 20 employees and $1 million in annual net income, the business lacked formal buy-sell coverage, business overhead insurance, and a succession plan.

Gary needed a way to make the company’s value and risk exposure real enough to inspire action.

The Solution

Using RISR, Gary created a clear, visual valuation that revealed the business’s true worth and its vulnerabilities. The report helped the owners understand their financial exposure and the need for protection.

With that clarity, the advisor structured a company-owned buy-sell plan using a 162 bonus arrangement, addressing their continuity needs and ensuring both partners were protected.

The Results

With RISR, Gary turned years of stalled outreach into meaningful progress and new revenue.

Enacted and funded a buy-sell agreement for the clients

Generated $16,000 in premium through the buy-sell plan