Using RISR to Uncover Hidden Opportunities and Drive Significant AUM Growth

Industry

Wealth Management & Financial Planning

Challenge

Will Bearden, an advisor with PSA Wealth, worked with a pair of business owners whose ~$100M+ company value wasn’t integrated into planning. Without a clear valuation framework, key gaps in investments, estate exposure, and liquidity went unaddressed.

Results

$15M in new AUM. $30M+ in life insurance coverage. Expanded engagement into trust and estate planning.

psawealth.com

"Using RISR totally shifted the conversation. What began as a valuation exercise evolved into significant AUM growth and a comprehensive protection strategy."

Will Bearden

Founder & CEO @ PSA Wealth

About PSA Wealth

PSA Wealth is a MassMutual-affiliated firm focused on delivering comprehensive financial planning to business owners and high-net-worth clients. The firm emphasizes integrated strategies across investments, insurance, and estate planning to help clients build, protect, and transition wealth.

The Challenge

Will and his team worked with a successful business owner whose planning was fragmented across insurance and investments, without a unified strategy.

In one case, a business valued at over $100 million had minimal formal planning. Existing insurance was outdated and insufficient, there was no buy-sell agreement, and little coordination between business value, estate exposure, and liquidity needs.

At the same time, significant assets within the business were sitting idle and not being actively managed.

Will needed a way to quantify the business, uncover gaps, and bring structure to the conversation.

The Solution

Will’s team began using RISR as the starting point—anchoring the conversation with a clear, data-backed valuation.

That clarity shifted the discussion beyond isolated needs to a more comprehensive planning approach, including estate exposure, succession structure, and asset positioning.

In this case, the process uncovered approximately $15 million in low-yield cash that had not been actively managed.

With full visibility, the team implemented a coordinated strategy, reallocating those assets into more effective investment structures while advancing estate and protection planning.

RISR turned a single conversation into a broader, opportunity-driven engagement.

The Results

RISR enabled PSA Wealth to uncover hidden opportunities and expand the scope of client relationships. For Will and his team, RISR transformed how they engaged with the business owners, moving from isolated planning conversations to a more comprehensive, opportunity-driven approach.

Across this engagement, PSA:

Revealed approximately $15 million in unmanaged or underutilized assets and drove new AUM through strategic reallocation

Positioned approximately $30M+ in life insurance coverage