Using RISR to reveal planning gaps and utilize insurance as an asset-class

The Challenge

Randall Robinson was working with a business-owner family: a husband who owned a trucking company and a wife with W-2 income. While developing a full financial plan, he realized the need to properly value the business and understand how it tied into their future goals.

Without a valuation, it was difficult to show how the business fit within their retirement, insurance, and savings strategy. The couple was in a strong income position but lacked retirement savings and business-asset protection, such as buy-sell coverage or disability insurance.

The Solution

Using RISR, Randall generated a credible business valuation that captured both tangible and intangible factors. The report became a foundation for the planning process, showing the couple how different their current business value was from their “goal value” and what growth would be required to get there.

The clarity helped reframe the discussion around life insurance as an asset class that could both protect their business and help them save toward long-term goals. The wife’s policy was approved for $1,500 per month, and the husband began converting a portion of his existing term policy into a permanent plan, adding another $1,500 per month in coverage.

The Results

With RISR, Randall helped his clients understand their financial reality and take action on multiple fronts.

Integrated business valuation into the financial plan

Generated $36,000 in annual premium from one relationship

Uncovered and addressed major planning gaps in protection and savings

Randall C. Robinson is a Registered Representative and Investment Adviser Representative of Equity Services, Inc. Securities and Investment Advisory Services offered solely by Equity Services, Inc., Member FINRA/SIPC. 9515 Deereco Road, Suite 700, Timonium, MD, 21093, (410) 527.1292. Worthington Financial Partners is Independent of Equity Services, Inc.